Tue Jan 06

The Maintenance Blueprint for Productized Sites

Keep shipped work fast, secure, and consistent with a lightweight monthly plan.

maintenance tailwind

Shipping is only step one. Here’s the maintenance blueprint we run for every productized site we manage.

Weekly

Patch dependencies and run automated checks (performance + accessibility).
Rotate API keys and review error logs for recurring issues.
Publish a short update with what changed and why.

Monthly

Content refresh: swap hero copy, add a proof point, rotate a testimonial.
Experiment slot: one A/B test or UX tweak with a clear success metric.
Backups verified and restore tested.

When requests come in

Ticket template: goal, URL, asset link, and “must have vs nice to have.”
48-hour SLA for review; scheduled in the next available slot.
Anything outside the playbook becomes an add-on with a clear estimate.

Maintenance should feel invisible to clients but obvious in results: fast pages, fresh content, and fewer surprises.