Mon Jan 05

Pricing a Productized Service with Confidence

A lightweight pricing ladder that keeps margins healthy and clients decisive.

pricing astro
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Pricing is where productized services live or die. Here’s the ladder we use to keep decisions fast and margins safe.

Three rungs, no custom quotes

  1. Launch — one-page site or small feature, 3-day turnaround, fixed revisions.
  2. Improve — conversion-focused refresh, analytics + A/B scaffolding, 2-week window.
  3. Maintain — monthly design/dev queue with a capped number of requests.

Guardrails that protect margin

  • Clear scope bullets and a “not included” list in every offer.
  • Timeboxed QA: one blocking, one polish pass.
  • Add-ons priced separately (extra pages, animations, integrations).

Communicating price

  • Anchor with outcomes, not hours.
  • Publish the pricing grid publicly—confidence builds trust.
  • Include a “why this costs what it costs” paragraph for procurement.

Consistency in pricing creates consistency in delivery—and happier clients.