Sun Jan 04

Measuring ROI on Productized Design

Simple metrics to prove the value of a fixed-scope design engagement without drowning in dashboards.

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Your clients don’t want vanity numbers; they want proof the engagement worked. These are the metrics we track on every productized design sprint.

Leading indicators

  • Time to first draft: under 48 hours from kickoff.
  • Review cycle count: aim for ≤2 blocking rounds.
  • Component reuse: percentage of UI built from the design system.

Lagging indicators

  • Conversion lift: primary CTA clicks or form starts after launch.
  • Bounce rate delta: homepage and pricing page post-launch.
  • Support tickets: reduction in “how do I…?” requests tied to UI clarity.

How we report

  • One-page PDF: goal, changes shipped, metrics, next actions.
  • Screenshots of before/after for immediate visual proof.
  • A 15-minute readout call with a single yes/no: “Did we move the metric we agreed on?”

Keep the measurement tight, transparent, and tied to the promise of the productized offer.