Thu Jan 01

The 3-Day Productized Website Sprint

How we ship a production-ready marketing site in 72 hours with a fixed scope, clear roles, and zero back-and-forth.

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Launching a site should feel like ordering a meal, not a multi-month safari. Here is the exact 3-day sprint we run for productized builds.

Day 0: Intake that actually works

  • One form that collects brand, offers, and assets.
  • A 30-minute kickoff to confirm priorities and map the single CTA.
  • A clear Trello board with To Build, Review, Done so stakeholders see progress.

Day 1: Structure and copy first

  • Sitemap and wireframes locked before pixels.
  • We write hero, proof, offer, and CTA copy in a shared doc—no lorem ipsum.
  • Approval happens inside the doc so feedback is centralized.

Day 2: Visuals and components

  • Assemble from our design system: nav, hero, pricing, FAQ, footer.
  • Swap brand tokens (colors, radius, shadows) to match your palette.
  • Micro-interactions limited to one hover and one scroll effect for speed.

Day 3: Ship and measure

  • SEO basics: title, meta, OG, sitemap, and analytics hook.
  • Lighthouse pass for performance and accessibility.
  • Publish to your domain and hand over a 3-line change request template for future updates.

Productized means constraints by design. The faster we decide, the faster we ship.™