Thu Jan 01
The 3-Day Productized Website Sprint
How we ship a production-ready marketing site in 72 hours with a fixed scope, clear roles, and zero back-and-forth.
Launching a site should feel like ordering a meal, not a multi-month safari. Here is the exact 3-day sprint we run for productized builds.
Day 0: Intake that actually works
- One form that collects brand, offers, and assets.
- A 30-minute kickoff to confirm priorities and map the single CTA.
- A clear Trello board with To Build, Review, Done so stakeholders see progress.
Day 1: Structure and copy first
- Sitemap and wireframes locked before pixels.
- We write hero, proof, offer, and CTA copy in a shared doc—no lorem ipsum.
- Approval happens inside the doc so feedback is centralized.
Day 2: Visuals and components
- Assemble from our design system: nav, hero, pricing, FAQ, footer.
- Swap brand tokens (colors, radius, shadows) to match your palette.
- Micro-interactions limited to one hover and one scroll effect for speed.
Day 3: Ship and measure
- SEO basics: title, meta, OG, sitemap, and analytics hook.
- Lighthouse pass for performance and accessibility.
- Publish to your domain and hand over a 3-line change request template for future updates.
Productized means constraints by design. The faster we decide, the faster we ship.™